Neuro-analysis (including personal interview)
Neuro-analysis (including personal interview)
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Neuro-analysis (including personal interview)
- The essence of 200 studies from psychology and web design
- For web designers, marketing experts and managers
- Knowledge from psychology provides a competitive advantage
Science meets web design: The book for strong websites.
"Neurowebdesign" is the first book dedicated to the innovative field of neuroweb design. It is already an indispensable compendium for anyone who wants to improve their websites using scientific findings. This book provides you with in-depth knowledge of the psychological mechanisms behind users' decisions.
In this book, you'll learn how to effectively use emotions, color psychology, pricing, and more to create successful websites.
"The first book that combines reliable studies from psychology with web design. Despite its scientific nature, it is easy to understand and highly recommended."
About the author.
Neuroweb design is my greatest passion. I am fascinated by how the secrets of the human mind can be applied to website design. As the founder of wirkungswerk, an agency specializing in neuromarketing, I bring more than a decade of experience to this field. My expertise is certified by the Neuromarketing Science & Business Association.
With my book "Neurowebdesign" I open the door to this world and invite you to rediscover the power of web design together.