Neurowebdesign – How brain research and psychology influence web design
Neurowebdesign – How brain research and psychology influence web design
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Successful websites through psychologically optimized web design.
We make over 90% of our decisions unconsciously. So what could be more obvious than optimizing websites based on brain research? Neuroweb design is the combination of psychology and web design that creates an almost unfair advantage. Learn how you can significantly increase the success of your website by understanding human cognition.
- The essence of 200 studies from psychology and web design
- For web designers, marketing experts and managers
- Knowledge from psychology provides a competitive advantage
Science meets web design: The book for strong websites.
"Neurowebdesign" is the first book dedicated to the innovative field of neuroweb design. It is already an indispensable compendium for anyone who wants to improve their websites using scientific findings. This book provides you with in-depth knowledge of the psychological mechanisms behind users' decisions.
In this book, you'll learn how to effectively use emotions, color psychology, pricing, and more to create successful websites.
"The first book that combines reliable studies from psychology with web design. Despite its scientific nature, it is easy to understand and highly recommended."
About the author.
Neuroweb design is my greatest passion. I am fascinated by how the secrets of the human mind can be applied to website design. As the founder of wirkungswerk, an agency specializing in neuromarketing, I bring more than a decade of experience to this field. My expertise is certified by the Neuromarketing Science & Business Association.
With my book "Neurowebdesign" I open the door to this world and invite you to rediscover the power of web design together.